Mimi Englander

Contact Mimi Englander

tel: 978.486.8768 fax: 978.952.6716

PROFESSIONAL EXPERIENCE
Feb. 2000 - Present	MARKETING COMMUNICATIONS CONSULTANT/WRITER  Littleton, MA Provide strategic consulting and other marketing services on a project or long-term basis to technology and management organizations including: Authentica (EMC), BU, Citrix, Gensym, GoldK, Marathon, Mass Audubon, Oco, Pinnacle (Avid), SANBlaze, SpaceClaim, Spotfire, VidSys and Viisage (L-1). (See additional client details.) Services include: Planning and executing marketing communications strategies to help start-up companies achieve their sales objectives. Writing customer application stories, press releases, white papers and other marketing collateral. Creating and designing web site and HTML email content; optimizing sites for search engines. Conducting in-depth competitive research. Developing partner marketing programs. Helping established companies analyze their marcomm programs to determine the activities that will generate the highest possible ROI.
Feb. 1998 - Feb. 2000	GENESYS CONFERENCING (formerly Vialog Corp., NASDAQ: GNSY)  Andover, MA Leading independent audio, video and web conferencing services provider Assistant Vice President, Marketing Built marketing communications function from scratch. Successfully executed strategic marketing and communications plan in support of revenue objectives. Managed 4 people, multiple vendors and $2+ million budget. Created Internet brand identity (www.vialog.com) and co-developed e-commerce site (www.webconferencing.com). Responsible for PR, advertising, direct marketing, media relations, Annual Report to Shareholders, RFPs, print collateral and web site design and content, trade shows, employee communications. Formulated product launch strategies and successful lead generation programs.
Jan. 1996 - Jan. 1998	POLYCOM (formerly PictureTel/MultiLink, Inc.)  Andover, MA Leading developer of audio, video and web conferencing systems and solutions Senior Marketing Manager Formulated marketing plan and managed budget for Company's first videoconferencing, webconferencing and video call center offerings. Revamped market and technical product messages and collateral to reflect new market directions. Produced, directed and wrote multimedia corporate and product presentations. Created, launched and maintained Company's Web site. Directed staff implementation of advertising, direct mail, public relations and trade show activities. Wrote/edited Business Section for S-1 IPO and S-4 acquisition filings with the SEC.
March 1993 - Jan. 1996	AVID TECHNOLOGY, INC. (Nasdaq: AVID)  Tewksbury, MA Worldwide market-leading provider of digital media production solutions Marketing Manager, Desktop Video Group (1994-1996) Managed marketing communications department for new technology and markets. Developed marketing programs to meet sales objectives for Mac, PC and UNIX video production systems. Created and directed advertising, direct mail, brochure, catalog and public relations efforts. Produced and wrote scripts for product video and trade show presentations. Coordinated and conducted customer programs, including user group meeting and focus groups. Crafted demand generation strategies resulting in more than 10,000 new leads. Marketed and promoted video analysis system for professional and NCAA sports teams. Manager, Corporate Communications (1993-1994) Managed internal and external public relations activities worldwide Supervised four-person department responsible for all media communications, including business, computer and film and video trade press, as well as stockholder and analyst relations. Initiated, edited and produced monthly employee newsletter. Executed worldwide press events, corporate presentations and dozens of press releases. Secured prominent business press and television coverage, including segments on CNN and NBC, and feature stories in Wall Street Journal, Business Week, New York Times and Boston Globe. Produced and wrote all copy for Company's first Annual Report to Stockholders.
Jan. 1990 - March 1993	STERLING HAGER, INC.  Lincoln, MA High technology public relations agency. Promoted annually with increased responsibility for account retention and agency marketing efforts Account Supervisor (1992 to 1993) Developed public relations and marketing programs. Supervised staff implementation of public relations tactics. Developed new business proposals and produced promotional video to market Agency's services to prospects. Account Manager (1991 to 1992) Organized press conferences, press/analyst tours and marketing events, including all press relations for diverse industry trade conferences. Account Executive (1990 to 1991) Implemented tactical elements of programs, maintaining close contact with editors of business, computer, government, laser, medical, film/video production and computer graphics publications. Significant Accomplishments: Editorially resurrected personal computer company emerging from bankruptcy by securing multiple "comeback" articles and features in trade and business publications such as Business Week and Inc. Redirected image of misunderstood, high-end computer animation system through multiple cover stories and widespread coverage on a continual basis. Implemented a plan to rebuild corporate image and customer confidence. Instituted client user program to create and maximize publicity opportunities promoting customers. Program involved writing application stories and press releases, and successfully pitching articles to editors for placement in key industry publications.
1988 - 1990	Pixel International Network, Inc.  Albany, NY Start-up established to market Panasonic's large screen video displays ("instant replay boards") and related audio, video and control components to sports stadiums and other entertainment facilities. Sales and Marketing Manager Established marketing functions and supervised marketing staff. Performed market research and developed business and marketing plans. Made sales presentations to NFL, NBA and NHL prospects.
1982 - 1987	EG&G, INC. (now PerkinElmer)  Wellesley, MA Assistant to the General Counsel
EDUCATION	Bentley College, Waltham, MA Bachelor of Arts, English - cum laude First student in Bentley's dual BA/MBA program